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Did You Know?

beansDavid has traveled to over 30 coffee producing countries worldwide. He has visited virtually every coffee research station and has been instrumental in defining coffee varieties for quality, much like the wine industry. David continues to work globally supporting quality improvements in quality which also improves the quality of the lives of the producers.

 

Who is David Roche

davidDavid currently travels the world visiting coffee plantations and devising ways that coffee growers can improve both the quality of their coffee and their lives. Prior to this, Mr. Roche worked as VP of Operations for a large producer and procurer of organic herbs and spices. More importantly David has spent over 30 years working with coffee, starting while living in Colombia and Mexico as an agronomist working with small farmers. David’s coffee experience includes developing the Kaanapali Coffee Plantation in Maui, Hawaii, a 500 acre plantation known for its unique selection of coffee varieties.